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Insights

Practical writing on sports data.

Written for the people actually running academies, clubs and competitions in India — not for other analysts.

CricketLatest

What data should a cricket academy actually collect every week?

Most academies already collect enough data. The problem is that it stops at the scorebook. Here is the short list worth recording every week — and the long list worth ignoring.

6 min read14 Jul 2026Read
Football

Five metrics every football coach should track (and three to ignore)

Possession percentage is not one of them. A practical list of what actually helps a coach at club and academy level in India, and what is mostly decoration.

7 min2 Jul 2026
Operations

How tournament dashboards quietly increase sponsor value

Sponsors rarely leave because a tournament was badly run. They leave because nobody could tell them what they got. That is a reporting problem, not a marketing one.

5 min19 Jun 2026

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