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AthElite

The problem

Most academies can tell you what a player did last Saturday. Very few can tell you whether that player is better than they were six months ago. Performance lives in scorebooks, WhatsApp groups and a coach's memory — so development conversations become opinion versus opinion.

What it is

Structured performance tracking for every athlete in your programme. We take the data you already collect — match scorecards, training attendance, fitness tests, coach ratings — and turn it into a running picture of each player's development, updated after every match or session.

Who it's for

  • Academies tracking age-group development
  • Clubs managing a senior squad
  • Coaches who need evidence for selection conversations
  • Parents and players who want to see progress
Typical turnaround

First reports within 2–3 weeks of data handover

What you get

  • Individual player profile with rolling form and trend lines
  • Monthly player development report (PDF, shareable with parents)
  • Squad comparison view across an age group
  • Fitness and attendance tracked alongside performance
  • Season-end progression summary per athlete

What it looks like

The screen you'd actually be using.

Built on representative data rather than a client's, but this is the format we deliver.

athelite.app / players / a-sharma / marchIllustrative

A. Sharma

U-16 · Top-order batter · Report: March

Trending up

0

Innings

0

Runs

0.0

Average

0

Strike rate

Scoring map · last 8 innings

4s6s1s & 2s
0%Off side

Conversion 25→50

0 of 6

Last 8 innings

Best 78*

Coach assessment vs. last term

Batting technique64 78
Shot selection58 71
Running between wickets76 84
Fitness55 73

Coach note

Shot selection against spin has improved markedly this term. Focus for next block: converting starts — three dismissals between 25 and 40.

athelite.app / players / a-sharma / march — illustrative sample built on representative data, not a client deliverable.
See every sample

Or send us your data and we'll build this one with your players in it.

What changes

What this looks like when it's working.

01

Development conversations backed by evidence

02

Earlier visibility of players who are plateauing

03

A retention story you can show parents